His fans are everywhere - I’ve met them working behind the register and wearing loafers at hedge funds. Imagine if I had told you, a dozen years ago, that the former host of “The Fear Factor,” an MMA color commentator who loves cool cars and shooting guns and working out, a guy with a raw interview show featuring comedians, athletes and intellectuals, was more influential than the entire slate of hosts on CNN. But I still find the extent of his popularity mind-boggling. Rogan is a friend of mine, and I’ve been on his show. Money is not the only reason this deal matters. But Spotify reportedly paid almost double for Bill Simmons’s podcasting company, the Ringer, earlier this year. The musician and critic Ted Gioia pointed out on Twitter that “a musician would need to generate 23 billion streams on Spotify to earn what they’re paying Joe Rogan for his podcast rights.” News of Tuesday’s deal, which gave Spotify exclusive rights to “The Joe Rogan Experience,” sent the company’s stock soaring: It added $1.7 billion to its market cap in 23 minutes. “Especially right now, when people can’t work.” “It feels gross,” he told me Thursday night. Seems fake.”Īccording to The Wall Street Journal, the deal could amount to more than $100 million, a number that Rogan doesn’t want to discuss. The couple signed a lucrative deal with the streaming giant to host and produce podcasts, estimated to be worth around $25m (£18m), in late 2020.When I saw the news that the king of all podcasting, Joe Rogan, had inked a deal with Spotify for his widely popular show I texted to congratulate him on getting crazy rich. The statement comes as Prince Harry and Meghan said they will continue to work with the platform despite their concerns about misinformation. Sussexes won't follow Young and Mitchell off Spotify
Spotify shares were more than 5% higher when Wall Street opened for business on Monday. Mr Ek also said the company will "begin testing ways to highlight our platform rules in our creator and publisher tools to raise awareness around what's acceptable and help creators understand their accountability for the content they post on our platform". The guidance adds that "breaking the rules may result in the violative content being removed from Spotify". The rules tell contributors not to promote dangerous, deceptive, sensitive or illegal content on its platform. Mr Ek says the company will also begin publishing its platform rules, which were "developed by our internal team in concert with a number of outside experts and are updated regularly to reflect the changing safety landscape".
He writes: "This advisory will direct listeners to our dedicated COVID-19 Hub, a resource that provides easy access to data-driven facts, up-to-date information as shared by scientists, physicians, academics and public health authorities around the world, as well as links to trusted sources."
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